Social Media Specialist
Vesselnet Integrated Services Limited - Lagos
Posted: Jul 20th, 2018
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Responsibilities
Our Company
Vesselnet is a leading player in the off-grid solar market, independent telecommunication and information service provision in Nigeria and across Africa. Established in 2007, we are at the forefront of the provision of services to Original Equipment Manufacturers (OEMs), vendors and operators. Aside the top-notch quality of our services, we pride ourselves in the collaborative effort of our team of value-driven, experienced, young professionals carefully selected through a rigorous selection process to ensure consistency in the quality of our services and corporate goals.
Job Brief
We are a leading Nigerian-based renewable energy company that provides a range of technical and advisory services in the Nigerian energy sector. Given emerging opportunities with on- and off-grid PV technology in the Nigerian markets, we have an exciting new opportunity for an experienced Social Media Specialist to join our company. The Social Media Specialist will act as our Brand’s voice to impress our customers, attract new clients and ensure we maintain a top-of-mind audience presence consistent with our online social media marketing goals.
Key Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- updating our social media pages, responding to followers and tracking user engagement.
- achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
- promote our services on social networks and generally increase awareness and acceptability of our refreshed brand.
- Moderate all user-generated content in line with the moderation policy for each social media platforms.
- Provide creative ideas for content marketing (engaging written and graphic contents) and monitor the effectiveness of the blog and social media platforms
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages customer engagement.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Set up and optimize company social media pages, online stores and blogs within each platform to increase the visibility of company.
- Review and promote the company's products and services on social media (Facebook, Twitter, YouTube, LinkedIn) and online stores
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
| Minimum: B.Sc/B.A Experience: 1-3 year(s) |
Location: Lagos Job Type: Permanent |
Salary: Negotiable Expires: 04-09-2018 |
General Requirements
Required Qualification:
- Degree or Diploma in any social sciences/ Art/ Humanities
- Professional training and certifications is an added advantage
The ideal candidate should possess:
- Proven working experience in social media marketing, content writing or as a digital media specialist
- Exceptional writing and editing skills, including the ability to write for a variety of audiences and communications mediums
- have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
- Create and distribute in the form of e-newsletters, web page and blog content though various media channels
- Analytical skills, not only for presenting data but to also summarize findings and propose recommendations for future improvements
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
