Responsibilities
Division/Department: Shared Services
Directly Report To: The MD, Team Lead, Operations and HR
Supervises: Admin Digital Marketing Executive
Work Relationships: Executive Directors, Clients and Line Experts
Job Summary
Responsible for coordinating the activities the of the company’s Media’s online presence through the creation and implementation of social media strategies, activities and content plans for the delivery of business objectives
Details of Function
- Generate innovative content development for all social media channels in alignment with the company’s marketing activities
- Grow the company’s media’s targeted online presence
- Provide feedback and insight on complaints and enquiries from the company’s media’s social media platforms
- Execute daily, social media strategies by coordinating monthly photo shoots for social assets
- Develop increasing social strategies that deliver on clients’ briefs while aligning seamlessly with other digital channels
- Execute plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage and business conversions
- Monitor and document social media growth daily, using analytical tools as required
- Monitor and identify social media trends in Nigeria; gather market insights and intelligence to support effective strategies, plans and audience reach
- Compile monthly reports detailing broadcast, tracking mentions, trends/engagement levels with analysis of data to inform future online presence and approach
- Measure, track and report performance of all social media campaigns in line with business needs
- Identify trends within the digital space and optimise content based on insights gained
- Work with other departments to ensure cross channel alignment
- Develop email marketing contact and update same for news and relevant content in line with industry deliveries
- Defined brand performance metrics and implement market researches for monitoring success
| Minimum: B.Sc/B.A Experience: 3-5 year(s) |
Location: Surulere, Lagos Job Type: Permanent |
Salary: Negotiable Expires: 12-08-2018 |
General Requirements
Education & Qualification
- First degree from a reputable and accredited institution
- Tractable trainings on new media strategies
Knowledge Requirements
- Knowledge of new Media stretagies
- Proficiency in marketing automation technology desirable
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
Personality Competency
- Delivering results and meeting customer expectations
- Following instructions and procedures
- Writing and reporting
- Formulating strategies and concepts
- Presenting and communicating information
- Applying expertise and technology
- Creative and Innovative
Skills Required
- Capable of resolving escalated issues arising from operations and relevant business concerns
- Good Planner
- Great negotiator
Work Experience
- A minimum of 3 years’ work experience in the digital media space
- Track record of interest in social media
