Responsibilities
A top business process outsourcing company urgently requires the services of qualified candidates to fill the position of CRM Specialist.
Responsibilities:
- Manage implementation of direct marketing campaigns including, but not limited to, list generation, customer targeting and activation based on channel engagement
- Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand
- Responsible for building customer and vendor relationships
- Liaise with partners to solve issues, communicate needs and create synergy
- Identify user needs from user requests and develop strategies by which to meet those needs
- Advises internal resources on targeting capabilities based upon customer activation attributes
- Critically evaluate information from multiple sources and clearly indicate quality of final analysis
- Communicate complex data in comprehensible ways
- Determine, implement, and evaluate business metrics to meet ongoing organizational or customer information needs
- Analyze and report on complex data to meet customer needs
- Collaborate across departments (Sales, Marketing, IT, Business Intelligence) to manage customer profile capture
- Utilize CRM as a tool to drive customer loyalty and sales
- Proactively identify CRM initiatives to support the customer experience
- Be first point of contact for 200+ staff who utilize CRM
- Lead CRM training effort, including identification of training needs, creation of CRM training materials and ultimately conducting staff training
- Use CRM for ad-hoc customer targeting and segmentation
- Gather, document & test proposed business scenarios to leverage feature set
- Provide valuable input for high priority initiatives
- As a CRM expert, take lead on system implementations/upgrades
- Act as consultant to leverage enhanced CRM capability through improvement of current business processes
- CRM area is very dynamic so be ready to assist with one-off tasks when needed
| Minimum: B.Sc/B.A Experience: 3-5 year(s) |
Location: Lagos Job Type: Permanent |
Salary: Negotiable Expires: 22-07-2018 |
General Requirements
- Bachelor's degree in marketing, business administration or related field, with 3+ years of experience in a relevant role (or an equivalent combination of education/experience)
- Knowledge of CRM applications and tools
- Proven ability to conduct proper research to adapt our business for national markets, leveraging local insights for maximal impact
- Highly analytical in nature, as well as able to think outside of the box on a number of occasions
- Expert interpersonal relationship skills and organizational skills
- Ability to work under little direction as well as superb decision-making skills
- Ability to produce on-time quality deliverables in a deadline driven environment while balancing multiple priorities
- Experience in a values-driven organization
- Presentation and training experience desired
- Excellent written and verbal communication skills
- Relentless attention to detail and follow through
- Motivated self-starter “Consultant” mindset
- Ability to stay focused, efficient, and multitask under tight deadlines
- Thrive in a constantly evolving, dynamic marketplace
- Strong collaboration skills important due to matrix organization
- "Change agent” business approach
- Proficiency in Microsoft Office, Excel, Word and PowerPoint
