Marketing & Brand Director
Lontor & GREE Air Conditioner - Lagos
Posted: Mar 10th, 2018
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Responsibilities
A top supplier of electrical equipment and appliances requires the services of qualified candidates to fill the position of Marketing and Brand Director.
The incumbent would -
- Develop a marketing strategy for the organisation and for new and existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
- Engage various channels to showcase our products
- Guide the day-to-day activities of the marketing team and marketing manager
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organisation’s social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
- With Sales Director and other senior executives, identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
Necessary Skills -
- Leadership and influencing skills
- Management skills
- Analytical skills
| Minimum: B.Sc/B.A Experience: 5-7 year(s) |
Location: Lagos Job Type: Permanent |
Salary: Negotiable Expires: 30-05-2018 |
General Requirements
A first degree is expected. MBA is an added advantage
