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Brand Manager

Confidential - Lagos


Posted: Mar 6th, 2018

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Responsibilities

A foremost Cinema company in Africa is recruiting suitably qualified candidates to fill the Position of Brand Manager.

Job Responsibilities

  • Identify market opportunities, build business cases (pricing/business models, sales and methods of operation), and shape strategy for the Cinema consumer business. 
  • Work with various Business driver to influence and impact strategic decision-making, integrate data, insights, and recommendations into existing or developing company strategies, new products, and marketing tactics.
  • Identify, develop, and execute a portfolio of research methodologies to support the Cinema research needs. This would include design, execution, analysis and reporting of qualitative and quantitative research studies. 
  • Keep up with industry trends and current research tools;
  • Organizing of a consumer panel and/or online community using social media platform to assess consumer behavior, brand insights etc.
  • Champion the need for proprietary research, and build the capability to identify information gaps and specific research needs 
  • Provide consultative support for marketing departments client satisfaction studies, including analysis and reporting when requested
  • Develop and manage Brand budget

 


Minimum: B.Sc/B.A
Experience: 7-10 year(s)
Location: Lagos
Job Type: Permanent
Salary: Negotiable
Expires: 06-04-2018

General Requirements

  • Education: Bachelor degree in Business Admin, Arts or Social science from any recognized university. MSC is an added advantage.
  • Experience: 6-8 years managerial experience in a retail company